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Introduction
 This course not only trains the students to use a computerized Marketing system
and get a hands on experience of the automated processes, it goes much beyond
to train them as managers and future heads of departments to become a
proactive and intelligent partner in the automation process. It aims at making
them IT savvy so that they can not only use IT to their best advantage, but get
the best of IT folks by skillfully interacting with them and becoming an equal
partner in the IT game.
Today, there is a big divide
between Managers who are IT Aware and those who are not. This course will make
them ready for the IT-Driven Corporate World as a skilled Marketing user,
Process Automation consultant, Marketing System Implementer, Marketing
Automation Expert and Marketing Manager.
Objectives
To make students capable of not
only using the computerized Marketing package, but as managers, ensure efficient,
smooth and flawless use of Marketing Information System in their department and
also contribute to the entire company by learning a unique skill as catalysts
to IT Driven change.
To make the students better Marketing
professionals, better Marketing Managers and better contributors to the Company
in today’s IT-Driven Corporate World.
Description
It is not just enough for Marketing
MBA students to know the Marketing processes. With most organizations opting
for computerized processes, students need to be familiar with the automated Marketing
processes. There is more demand for professionals with exposure to automated
business processes, and more so for those with hands on training on some Marketing
systems.
Whereas most courses on automated
processes cover the routine stuff like familiarizing the students with
application packages like Marketing Information System or ERP, this course goes
much beyond. Since it comes from Prem Kamble, a CIO with over 25 years of
industry experience, it aims to equip the MBA students with all aspects of
automation that their job will demand - not only as Marketing executives, but
also future Marketing managers and as Marketing Department Heads.
 With his very close
interactions with users and keen observations of people during his tenure as
CIO, Prem Kamble knows that software users need to play different important
roles in the automation process apart from simply using the product
effectively. MBAs not only need to know the nitty-gritty’s of using the product
optimally, they should be able to perform the role of Marketing Business
Analysts to improve automated processes, to define the specifications of automated
Marketing processes in case they are part of the implementation team. Most
important of all, they need to be able to, as managers and future Heads of Marketing,
be able to manage the transition to automated systems which is often the most
difficult last mile of any automation project. When Marketing Information
System is implemented in your department, you as Marketing managers will play a
very critical role which is more important than the role of IT Manager when it
comes to the success or failure of the implementation process. This course will
make you capable to effectively play that important role as a prime driver of
change in your department.
So the course prepares the
students to be effective users, IT-Driven change managers, effective business
analysts to define and improve automated processes within their department.
They will be able to smartly and intelligently interact with the IT folks to
get the best out of them. They can also take up roles as Business Analysts or
Functional Specialists in IT companies.
Key Benefits
- Firstly, students will become familiar with computerized Marketing
systems so that they are comfortable working in an environment in a company
where they use Computerized Marketing system.
- They will understand the intricacies of a computerized application
- Students will not only be proficient in using the package, but in
suggesting improvements.
- Students will know the intricacies of IT Transition from a manual system
to computerized system so that they can intelligently interact with the IT
folks to successfully implement Marketing system.
- Implementation of new system is a very difficult process. There are
70-80% failures in implementations. The students will be capable to be
catalysts in the implementation of not only Marketing system but any other IT
driven change
- Students will learn how to manage a Department with automated Marketing
system
- They will learn not only how to use the package to their advantage, but
as managers, how to lead efficiently, and make the best use of IT for their
department as leaders in the department.
- Interested students can also take up a role of Business Analysts for Marketing
processes in IT companies
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