SYNOPSIS
OF ARTICLE
“GOAL
ORIENTATION FOR PERSONAL EFFECTIVENESS
AND BUSINESS RE-ENGINEERING”
All
of us want to perform at work. In this article, the author attempts
to list some simple ways to improve personal and group effectiveness.
By
being effective, I mean producing more results with the
same efforts. But before we can talk of achieving results, how many
of us are
clear what is the result we want to accomplish?
Are we clear what
exactly we are up to - what is our goal or objective?
At
work, we get so deeply
involved grappling with one problem
after another that we have no
time to raise our head above our shoulders to
see where is our destination and which way
we are heading.
The
author seeks to drive home the need to
define the
goals clearly for every single
task and explains with examples and
illustrations how it helps.
Having defined the objectives,
he discusses how to maximise the outputs of the team working for
that objective?
Moreover,
having defined the
objectives, how do you
go about achieving the goal? How do you ensure that the team
does not work at tangents
but contributes to the
common goal?
The author attempts to list steps for effectiveness by identifying
strategic issues.
The
author highlights the difference between Objective and Means, Long Term
Goals and Short Term Goals. It also warns how dangerous it is to
concentrate on only Means and Short Term Goals without keeping an eye on
the Objective. The author concludes that Goal Orientation is not only the
key to personal and group effectiveness in every activity, it is also the
key to business effectiveness. The
author explains in a unique and simple way the meaning of Business Process
Re-engineering (BPR) and how Goal Orientation is the basis of BPR.
The
article is
important for one and
all. It
is good
for personal effectiveness as well as team effectiveness.
The
article is very illustrative and easy to comprehend.